FOUNDER & CEO

Deesha Dyer is the Founder and CEO of Hook & Fasten, a social impact agency that specializes in transformational relationships between corporations and communities, diversity & inclusion and executive operations. Dyer is an award-winning strategist, on-the-ground community organizer and operations expert who cultivates and executes ideas and causes that create tangible change. For nearly two decades, she has produced social-impact campaigns across entertainment, politics, philanthropy and business. Dyer served as White House Social Secretary under President Barack Obama, completed a two-year tenure at the Ford Foundation, and in December 2019, finished a fellowship at the Harvard Kennedy School Institute of Politics where she designed and taught a study course entitled, “From Imposter to Impact.”

Named to Marie Claire’s ‘new guard of women changing the world’, Dyer’s personal journey has been guided by an unwavering passion for servant leadership, civic engagement and social justice. In 2015, Essence called her “one of the most powerful women calling the shots in the Obama Administration.”

Dyer is a sought-after keynote speaker known for delivering engaging talks on a range of topics spanning women in leadership, confidence, diversity and social change. Her new book, Undiplomatic about managing imposter syndrome while serving in the Obama White House is out now.

PROJECT MANAGER

Mia Cooley is a dynamic and compassionate leader with a passion for fostering collaboration and driving impactful projects. With years of experience managing teams and initiatives that prioritize inclusivity and innovation, she excels at turning ideas into seamless, successful outcomes. Mia brings her expertise in strategic planning and community building to Hook and Fasten, ensuring every project is executed with care and precision. Outside of work, she’s a proud mom and advocate for Black and LGBTQ+ families, making her a true force for connection and change.

2024 - 2025 ASSOCIATE

Justice is a recent graduate of Temple University's Klein College of Media and Communication iN Philadelphia, PA. She graduated Cum Laude with a Bachelor of Arts in Advertising, a dual concentration in account management and media planning, and a gender, sexuality, and women's studies minor. Her academic pursuits have been complimented by a myriad of professional experiences, including interning with the Human Rights Campaign, The Center for Emerging Visual Artists, The Tonight Show Starring Jimmy Fallon, and Red Tettemer O'Connell & Partners all while being a full-time student. Her passion for content creation and cultural exploration has been a constant driving force throughout her academic and professional journey.

OPERATIONS

Wes Moe is a nonprofit expert and professional volunteer manager with 20+ years of experience. In previous roles, Wes was responsible for creating custom employee skilled volunteer programs for Fortune 500 companies. While with New York Cares, he oversaw the annual work of 62,000 volunteers, managed the training of over 17,000 new volunteers, and the training, recognition, and development of over 1,200 volunteer leaders. He also engaged both corporate and non corporate partners on large multi-site days of service and led the largest local winter coat donation program in the country distributing more than 120,000 coats as part of the New York Cares Coat Drive.

Earlier in his career, Wes served as a Peace Corps Volunteer in Jordan where he worked with a community center for adults with disabilities and organized communication campaigns to raise disability rights awareness and improve accessibility to public spaces. He also served as an AmeriCorps NCCC member. Wes holds a Masters of Public Affairs from Baruch and has a BA in Sociology and History from Loyola College in Maryland.