Hooking brands to communities. Fastening connections that create impact.
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Transform Your Impact. Amplify Your Purpose.
Since 2020, Hook & Fasten has helped corporations, political leaders, influencers, and entertainers turn good intentions into measurable, scalable and sustainable change. We don't just advise - we strategize, curate, and execute impact campaigns that resonate with today's audiences and address complicated challenges.
In a world where stakeholders demand authenticity and results, generic impact isn't enough. We deliver a modern approach to social impact that cuts through the noise and creates lasting community connections that enhance your brand, deepen loyalty, and drive outcomes.
Our founder, Deesha Dyer, brings nearly 20 years of high-stakes impact experience from the White House, Ford Foundation, and Harvard Kennedy School Institute of Politics. As an award-winning strategist, author, and operations expert, Deesha has orchestrated successful campaigns across entertainment, government, philanthropy, and business, earning recognition for three decades of transformative community work.
We believe meaningful impact isn't optional, it's essential. Whether you're launching your first initiative or scaling existing programs, Hook & Fasten ensures your social impact strategy is as ambitious as your business goals.
Ready to elevate your impact? Let's talk. Our team is dedicated to the idea that we all have a responsibility to each other and we’ll help you get there.
Access to food shouldn't be political—but it is.
Employment layoffs. Government shutdowns. Budget cuts. Millions of people are left wondering where their next meal will come from. Your business has the power to change that. This free guide gives you practical steps and proven strategies to help your company become part of the solution, from employee food programs to community partnerships that create real impact. Ready to move from intention to action? We're here to help you every step of the way. Start by downloading the free guide HERE.
What We Do
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What We Do *
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We create sustainable social impact initiatives and campaigns. This includes strategic advising, data gathering, landscape analysis, community involvement, scaling probability, external and internal communications, project execution and results reporting. These projects are focused on alleviating and eliminating social needs while highlighting the goodwill of the company.
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Using the parallel systems developed for a United States President, First Lady and several fortune 500 CEO’s, we bring efficiency and strategy to executive front offices and leadership teams resulting in alignment, ease and organization.
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We curate and execute scholarships, fellowships, internships and mentoring programs that invest in the future of younger generations as well as those experiencing a pivot in their career or education. More than an individual investment, these projects help seed new talent into varying industries and fields.
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Drawing from her acclaimed Harvard Institute of Politics course Imposter to Impact, Deesha Dyer delivers powerful talks that inspire action and spark change. She speaks on overcoming imposter syndrome, balancing wellness with productivity, and empowering teams to do their best work. Her sessions—offered virtually or in person—are dynamic, informative, and always include a call to action. Clients can also opt to include her award-winning book, Undiplomatic, as part of the experience. description